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Why Your Business Logos Get Ignored, And How To Fix That

Depending on if you are a start-up or a developed company, having a business logo is an essential part of your brand identity. Having a strong logo that builds trust and ensures confidence will boost sales and reliance on your customers. This method raises the questions – Are you paying too much for your business logo? How much should you pay for a logo?

First impressions are crucial; since 48% of consumer report that their first impression of a company is a key to their loyalty.

Since the price range can vary from 5$ to 5000$, you have a lot of options when it comes to logos. As a business owner, you can Do-It-Yourself (DIY), use a logo-maker or you can hire a designer, but be aware, it will not be cheap.

Hiring a designer for a logo, an option?

For a big company, it is a no-brainer to hire a professional designer to take care of your company logo. Unfortunately, not every entrepreneur can afford someone to help them. This raises other questions like: Should a small company invest in a graphic designer? How much will it cost?

A logo will cost you between 300$ and 1000$; this also doesn’t include brandings like t-shirts or/and business cards. If you are planning a long-term business and have the budget to invest, it is an excellent idea. For owners searching for a professional solution that isn’t DIY and it’s still affordable, there are sites like, Fiverr and 99designs.

On Fiverr, you can pay someone as low as 5$ for a pretty simple looking logo. The prices go up to 1000$ for more professional business logos (and branding) on their PRO platform. (Fiverr PRO)

On 99designs, you will be provided with a lot of logo variants from a lot of designers. You choose the one that you like best and pay the price tag. Their logo and brand identity pack starts at 588$.

drawing-creative-logo-on-paper

DIY business logo, will it work?

If you are an entrepreneur or a new business owner who doesn’t have the budget of a multi-corporation, then a DIY business logo is an alternative. You will spend most of your time sketching possible logos and choosing the right program, but it pays out. I’ve put the most popular ones below:

Canva is an app that costs 12,99$ per month. It provides over 900 templates and allows you to export in PNG or JPEG. This app is straightforward to use, but the logos are basic.

Adobe Illustrator is the go-to program used by graphic designers. It allows you to export your work in over 100 different formats. You can use Adobe Illustrator, and with a couple of free YouTube videos, you can teach yourself how to make a fantastic logo. Adobe Illustrator costs 29,99$ per month.

ICONA is an app for fans of minimal designs. It will provide you with a minimal aesthetic logo, and it’s effortless to use. ICONA offers great font and icon options. ICONA costs 5$ to download.

Using a logo maker for your professional logo

If you have neither the time or money than you can use a logo maker. This is an option for events or small companies who don’t want to invest upfront.

From sites like LogoJoy, you can get a business logo for as cheap as 20$ (or 60$ for the high-res. package). This option can’t compare their price to quality with any other possibility. It’s even faster than waiting weeks for the designer to finish, you will get your logo immediately! (perfect for an event) LogoJoy offers the best customer experience on the market so to speak. If you are a company, you cannot use this business logo for a long-term business. This is just something to get you started. In the future, it can also be used as a sketch for a designer.

To recap: While hiring a designer is a more trusted approach for a logo, the DIY method can’t be compared (price). Unfortunately, the DIY way lacks in quality and is only good for an event or a start-up. The in-between is to use a logo maker that will offer the best price/quality and will save you the most time. Suppose that you’re new in the business and searching for ideas, calculate your budget and go from there.

This is just the beginning of all the content that we provide to help you build a successful business and gain your financial freedom. The only way is by hard work and dedication. To learn more about branding and marketing, check out our free content on our blog.

To get started with LogoJoy, click here.

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